Telegram introduces business account features and perks

That’s what Telegram’s newest public announcement reads and the favored messaging app’s group provides: “Telegram has lengthy allowed builders to construct highly effective bots and mini-apps which had been extensively utilized by companies. Starting in the present day, any person can simply use business features – with none coding abilities.”

Let’s see what it is all about:

Hours and Location: Businesses can show their hours of operation and present their location on a map. Users will know the place to seek out you and instantly see when you’re open.

Start Page: Businesses can customise their begin web page for empty chats, selecting which textual content and sticker folks see earlier than they begin a dialog. This enables you to showcase data about merchandise and providers or welcome prospects with branded art work.

Quick Replies: Telegram Business lets you create fast replies. Quick replies are shortcuts for sending preset messages which will include a number of messages and help textual content formatting, hyperlinks, stickers, media, and recordsdata. This helps you rapidly ship data that your prospects usually want – like a schedule of courses or a PDF along with your menu.

Typing a / within the message bar exhibits a panel with your whole fast replies – which you can ship or edit in a single faucet. This solely works in non-public chats, not teams.

Greeting Messages: For extra automation, you possibly can set a greeting message that can be despatched to customers who contact you for the primary time. This will guarantee they get an on the spot reply with necessary data – or only a pleasant hiya. Your greeting may embody solutions to frequent questions or extra particulars about your business.

You can specify a interval after which a brand new message will lead to your greeting being despatched once more.

Away Messages: You may also set an away message to be despatched when your business is closed or whilst you’re on trip. This means, folks will all the time know after they can anticipate a response out of your business.

To stop sending business messages to buddies, household, or workers, you possibly can restrict any automated messages to exclude particular chats or complete chat classes.

Tags for Chats: With Telegram Business or Premium, you possibly can add coloured labels to chats, giving them distinctive tags primarily based on the chat folders they’re in. This helps you rapidly differentiate between prospects in your chat checklist primarily based on their standing, wants, or precedence degree.

All Telegram customers can create customized chat folders to prepare their chats – including separate tabs to the chat checklist for Work, School, News and extra.

Links to Chat: To make it even simpler for patrons to achieve out, you possibly can create hyperlinks to talk along with your business – like a button to order a desk or observe an order. When tapped, these hyperlinks immediately open a chat with you and paste a steered message for the person. You can use these hyperlinks each inside and exterior of Telegram – from a hyperlink in your web site to a QR code on a restaurant menu.

Each hyperlink exhibits what number of occasions it was tapped so you possibly can observe its efficiency.

Chatbots for Business: Business customers can join Telegram bots that can course of and reply messages on their behalf. This permits companies to seamlessly combine any current instruments and workflows, or add AI assistants that handle their chats. When including a chatbot, you possibly can configure which chats the bot can entry – equivalent to excluding all chats along with your contacts, or solely responding to new chats.

This opens a brand new period for Telegram Bots – we welcome all builders to create new providers that can assist companies automate and enhance their communication with Telegram customers. See our Bot Manuals for particulars.