Party promoter Billy McFarland is again with Fyre Festival 2. Scheduled to happen in Isla Mujeres, Mexico from May 30 to June 2, tickets simply went on sale, starting from $1,400 to a actually brazen $1.1 million — though no artists have been confirmed, and McFarland himself isn’t certain if he can legally go away the nation to attend, as he instructed the Today present Monday morning.
It’s actually sudden. Back in 2017, McFarland masterminded a wildly profitable viral marketing campaign for Fyre Festival, promising an ultra-luxurious music occasion in the Bahamas. Influencers flocked to advertise it, however when visitors arrived, they discovered FEMA tents, unhappy cheese sandwiches, and no operating water. The debacle turned a defining second of influencer tradition gone incorrect, immortalized on Instagram. (Lost in the mayhem was Fyre Festival’s unique goal: to advertise Fyre Media, McFarland’s (*2*) a platform connecting occasion organizers with musicians.)
McFarland’s ineptitude landed him in jail for fraud, and whereas the phrases of his 2022 launch might forestall him from touring internationally, don’t be shocked if folks once more purchase what he’s promoting. Marketing can overcome a lot, with folks desperate to be a part of a motion, even when it means getting burned twice.