According to LG, amidst the worldwide pandemic, individuals turned to gardening as a therapeutic pastime to fight the challenges of social isolation and reconnect with nature from the consolation of their houses.
Trees.com (a trusted on-line gardening useful resource) performed a survey that unveiled fascinating data: since 2020, 68% of Americans have cared for not less than one houseplant, with 38% of people aged 18 to 24 embarking on this endeavor throughout lockdowns; greater than half of the younger adults surveyed acknowledged gardening as a way to reinforce their psychological well-being.
To simplify the method of indoor plant cultivation, LG launched the LG tiiun in 2021, adopted by the tiiun mini in 2022 — these progressive creations allow customers to embrace a greener life-style inside their indoor areas. Equipped with sensible options corresponding to built-in LED lighting and automated temperature management, the LG tiiun acts as a digital “green thumb,” facilitating gardening success for all.
LG tiiun and tiiun mini
Developed by Sprout Company, LG’s pioneering company-in-company (CIC), the LG tiiun signifies LG’s dedication to fostering progressive enterprise concepts and effectively getting into new markets. Notably, the tiiun mini was developed and launched at an accelerated tempo in comparison with its predecessor.
Shin Sang-youn, the pinnacle of Sprout Company, established three main goals to nurture the “pet plant” market and popularize LG tiiun. He acknowledged:
“Our goals were to convert individuals previously uninterested in gardening into plant enthusiasts, influence plant-keepers to choose LG tiiun, and foster a dedicated community among LG tiiun owners”.
Shin Sang-Yoon, CEO of Sprout Company, an in-house firm of LG Electronics
To obtain these goals, Sprout Company established a web-based group for tiiun house owners in October 2021, which has now grown to embody over 6,000 lively customers as of May 2023. This interactive platform permits members to share private tales, and talk with fellow plant and tiiun fanatics, and extends past one-way info sharing.
Additionally, the Sprout Company group actively listens to suggestions from tiiun house owners, leading to precious enhancements. Responding to consumer preferences for prolonged plant nurturing, LG started promoting dietary dietary supplements individually from the seed kits, making certain a continuing provide. Furthermore, attributable to shopper demand for extra coloration choices, the LG tiiun mini now affords 4 pleasant pastel shades for the decrease half: beige, mint, lemon, and peach.
LG tiiun mini now affords 4 pleasant pastel shades for the decrease half: peach, mint, beige, and lemon.
Recognizing the pattern of tiiun customers capturing each day plant progress photographs, LG launched a “plant journey” characteristic inside the devoted LG ThinQ app. Users can now doc their vegetation’ progress, creating fascinating time-lapse movies that commemorate the miraculous journey of progress.
Shin emphasised the dedication to shopper satisfaction and the pursuit of steady enchancment: “We will continue to listen to consumer suggestions, enhance existing offerings, and develop new products that address real challenges while delivering tangible customer value.”
Demonstrating LG’s dedication to environmental, social, and governance (ESG) ideas, every LG tiiun unit incorporates recycled plastics, contributing to decreased carbon emissions throughout manufacturing.
Global growth quickly?
Currently obtainable solely in South Korea, LG tiiun is poised for future growth into international markets. Shin shared, “With a global expansion in mind, we are conducting experiments to cultivate plants from various regions and environments.”
With the exceptional success of tiiun in its residence market and optimistic anticipation of its international prospects, Shin expressed his aspirations:
“Just as Scotch Tape and Styler have become generic terms, our hope is for tiiun to become synonymous with indoor gardening appliances in the future.”
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