For the mast majority – 53 p.c to be precise – of the Android defectors, the largest reason behind the swap to iOS was issues with their Android telephones. They felt it was not adequate for them both as a result of it had shortcomings that impacted the person expertise akin to poor connection or battery life or as a result of it wanted to be repaired or was growing older.
Why are Android customers switching to iOS?
The second main reason, which was cited by 26 p.c of the individuals questioned by CIRP, was that folks needed extra and other ways to use their telephones. They wanted new options akin to a greater digicam, extra accent choices, or a extra intuitive person interface.
15 p.c of those that ditched Android for an iPhone mentioned they have been in a position to get it for a cheaper price than anticipated or a comparable Android handset was dearer. With the exception of the three SE fashions, Apple solely sells premium iPhones. Android makers, on the different hand, provide telephones throughout all worth ranges.
That mentioned, premium Android telephones aren’t essentially extra inexpensive than iPhones. For occasion, at $1,099, the Apple iPhone 14 Pro Max, which was the best-selling telephone in Q1, prices lower than the Samsung Galaxy S23 Ultra, which begins at $1,199.99.
Moving on, the fourth issue which is making Android customers depart Google’s ecosystem is proprietary Apple companies utilized by relations and associates akin to iMessage and FaceTime.
Since it is not recognized how many individuals have been questioned by CIRP, we will not make definitive conclusions right here however the report shouldn’t be taken calmly by Android telephone makers, significantly Google. Over the previous few weeks, now we have seen a number of studies that mentioned Pixel customers aren’t proud of their telephones, although they did not explicitly say that the dissatisfied customers would swap to an iPhone.