Ryan Haines / Android Authority
TL;DR
- Amazon has reportedly began displaying video ads on Fire TV devices before displaying the screensaver.
- These full-screen ads are mentioned to final for 30 seconds to 1 minute.
- The new advert format is outwardly coming to Fire TV devices from 2016 and later.
It’s not unusual for Google TV, Roku, and Fire TV to indicate ads, as these corporations search methods to monetize their efforts. Now, it seems to be like Amazon is upping the advert ante with its newest reported transfer.
Cord Cutters News (h/t: 9to5Google) experiences that Amazon Fire TV devices are now displaying full-screen video ads before the screensaver kicks in. The outlet notes that these ads final for 30 seconds to a minute before lastly displaying the screensaver.
These new ads appear to be rolling out to Fire TV devices from 2016 and later. So there’s a very good likelihood your system is perhaps affected by this alteration.
We’ve requested Amazon for affirmation of those screensaver ads and to make clear the affected devices. We’ll replace the article if/when the corporate will get again to us.
We actually hope this can be a take a look at or there’s a simple method to disable pre-screensaver ads, because it looks like a fairly aggressive and inconvenient advert format for a streaming OS. This might be particularly annoying in the event you subscribe to a streaming service’s ad-supported plan, which means you’re seeing much more ads before with the ability to watch your desired content material.