Beginning Jan. 29, Amazon Prime and Prime Video members who take pleasure in ad-free streaming of reveals like Reacher and The Marvelous Mrs. Maisel will want to fork over a further $3 a month to watch these applications and different reveals and films with out commercials.
Amazon introduced the beginning date in an electronic mail to clients this week. It had initially revealed plans for adverts in Prime Video earlier this yr.
The change “will permit us to proceed investing in compelling content material and maintain growing that funding over an extended time frame,” Amazon mentioned within the electronic mail. “We purpose to have meaningfully fewer adverts than linear TV and different streaming TV suppliers.”
The ad-free payment applies each to common Amazon Prime members, who at present pay $139 a yr for quick transport and perks like Prime Video, and to of us who now pay $9 a month for a standalone subscription to Prime Video. Prime and Prime Video members can preorder the ad-free tier right here.
Prime Video joins the rising variety of streaming companies which are modifying their choices with ad-supported choices. Last yr Netflix launched a less expensive, $7 a month tier with adverts, and the providing has attracted practically 5 million subscribers. Netflix additionally elevated the price of its ad-free tiers. Peacock, too, has an ad-supported choice and likewise hiked the costs of its premium subscriptions. Disney and (*29*) have introduced value hikes as effectively.
Amazon mentioned it had no additional remark past the e-mail it despatched customers.