WTF?! Love it or hate it, Blizzard is infamous for its advertising campaigns with regards to selling AAA titles. The Diablo and Modern Warfare writer has employed each tactic conceivable, from building-sized advertisements in New York and Las Vegas to secret telephone messages leaking sport reveals and intel. Never one to be outdone, the corporate’s newest marketing campaign selling Diablo 4 Season 2 has as soon as once more upped the ante, providing collaborating gamers an opportunity to win a blood-infused PC of their very own.
This week Blizzard launched information of its newest promotion for Diablo 4’s Season 2 Blood Harvest. During the promotional interval, collaborating gamers can earn in sport objects and the possibility to win a high-end customized PC infused with actual human blood. You learn that proper. Diablo 4 followers can enter to win a PC infused with actual human blood.
While it feels like pure advertising horror, the marketing campaign is truly designed with the perfect of intentions and as a play on the present season’s crimson theme.
The promotion options Blizzard’s real-life blood harvest, a blood donation drive to assist donation facilities “harvest” 666 quarts of life-saving blood between October 20 and November 20. During the promotional interval, U.S.-based gamers can take part by donating blood at any certified donation middle and logging their contribution through the Blood Harvest web site.
Give blood 𩸠unlock loot �”ï¸Â
Donate blood at your native clinic to assist unlock
in-game rewards for all #DiabloIV gamers.https://t.co/YfNO0kkQKr pic.twitter.com/15f3ducDCl– Diablo (@Diablo) October 20, 2023
According to the promotion, Blizzard will unlock Crimson-coated weapons, armor, and mount cosmetics after hitting 33%, 66%, and 100% of its donation objectives. The promotion may also have a good time reaching 100% of its aim by giving away a decked out customized PC infused with human blood.
In addition to the blood, the PC will embody a GeForce RTX 4090 on an EK Quantum Vector waterblock, Intel Core i9 CPU, 64GB of DDR5 RAM, and loads of storage. The put up notes that the PC giveaway will likely be open to any entrants over the age of 18 and never solely these that donated blood throughout the promotional interval.
Announced in early October, Diablo 4’s Season of Blood provides a brand new vampiric mechanic to this season’s gameplay. The new mechanic permits gamers to unlock and leverage greater than 20 totally different vampiric powers designed to additional strengthen their characters.
In true Blizzard vogue, the brand new seasonal replace was launched full with a damaged goal and reward system, bugs that inadvertently disabled crossplay capabilities, and a damaged battle move system that left gamers unable to assert rewards.
Fortunately for everybody concerned, Blizzard has been capable of shortly tackle these and different points, reversing its course and probably avoiding a rollout just like its disastrous Season 1 launch.