Smartphone shipments are off to a rocky start in China with a drop of seven% in the primary six weeks of 2024. The newest Counterpoint Research report exhibits double-digit declines in shipments throughout the board for the January 1 to February 11 interval in contrast to final 12 months. Low shopper confidence and the dearth of upcoming high-profile launches as the 2 major causes behind the disappointing start to the 12 months.
Oppo noticed its cargo shares drop by 29% whereas Apple’s shipments have been down 24% in contrast to final 12 months. In Apple’s case, Counterpoint analysts specify stiff competitors in the higher-end market and a tendency for Apple customers to maintain onto their units for longer.
China smartphone market gross sales and progress throughout the first 6 weeks of 2023 and 2024
Huawei and Honor have been the one two firms to expertise constructive progress in phrases of shipments. Huawei’s shipments grew by 64% fueled by demand for its Mate 60 sequence whereas Honor noticed a 2% progress. Huawei got here in second place for shipments in the primary six weeks of 2024, proper behind vivo whereas Honor was in third place.
Vivo and Xiaomi spherical out the highest 5 smartphone manufacturers by shipments for the interval. Counterpoint analysts anticipate the detrimental progress to proceed all through the primary quarter.
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