Elon Musk has made some of the seen modifications to Twitter since he took management of the social media firm final fall: changing its widely known fowl emblem.
In a tweet early Sunday morning Eastern time, Mr. Musk mentioned that “soon we shall bid adieu to the twitter brand and, gradually, all the birds.” About 24 hours later, a stylized, black-and-white X appeared on the corporate’s web site rather than the blue fowl emblem.
Twitter’s company accounts additionally adopted the brand new branding, which was projected onto the aspect of the corporate’s headquarters in San Francisco in a single day. “Lights. Camera. X!” Linda Yaccarino, Twitter’s chief government, posted on the site, accompanying a photograph of the constructing.
“X” is a time period for what Mr. Musk has described as an “everything app” that might mix social media, instantaneous messaging and fee providers, akin to the favored Chinese app WeChat.
Mr. Musk has said that purchasing Twitter is “an accelerant to creating X,” and the company entity he created to buy and management Twitter is named X Holdings.
Mr. Musk spoke on a Twitter audio livestream early Sunday to say he was altering Twitter’s emblem. “It should have been done a long time ago,” he mentioned. “Sorry it took so long.”
A couple of hours later, Mr. Musk mentioned in an e-mail to Twitter’s staff that “we are indeed changing to X.”
“This is my last message from a Twitter email,” he wrote, earlier than signing off with a salute emoji.
Mr. Musk has few obstacles to making such alterations on the firm after taking it personal as a part of his acquisition of the agency. But he might nonetheless encounter resistance from the banks which have lent him billions of {dollars} and the personal buyers he introduced into the deal, who might elevate issues about jettisoning certainly one of Twitter’s most seen property.
The firm noticed its promoting income plummet amid the departure of gross sales executives and worries that the location had turn out to be extra inclined to problematic content material. It now faces a well-funded rival in Threads, the not too long ago launched Twitter-like service from Meta, the proprietor of Facebook.
Twitter didn’t instantly reply to a request for remark.
Mr. Musk has had a protracted affinity for the letter X. In 1999, he co-founded X.com, an on-line financial institution, and later merged it with one other start-up to create PayPal. In 2017, he mentioned that he repurchased the X.com domain from PayPal.
Mr. Musk has not all the time adopted via on his public pronouncements, similar to when he tweeted that the corporate would create a content material moderation council to decide what sort of speech is appropriate on the location.
But he has pressed forward in altering sure Twitter practices, like ending the free verification of outstanding customers’ accounts, denoted by a white-and-blue verify mark, and charging customers a subscription price for the verify mark as an alternative.
Jason Karaian contributed reporting.