Fairphone is working on a cheap, widely available Android phone

Fairphone has been round for roughly a decade now, providing ethically made, repairable smartphones with responsibly sourced supplies. The firm not too long ago gained a new CEO and it seems he has formidable objectives for the model.

Fairphone CEO Reinier Hendriks informed the German Handelsblatt outlet that he wished the corporate to broaden to 23 new markets. There’s no phrase on the brand new nations, however the firm not too long ago expanded to Austria and Switzerland and reportedly discovered a gross sales companion for the UK. So we’re guessing that European growth will proceed to be a main focus.

Hendriks additionally has an aggressive objective in thoughts for pricing down the road:

I wish to attain the €400 market. Everyone can take part — that’s the message we have to convey.

That can be a big drop from the corporate’s present pricing, with the newest Fairphone 5 retailing for €699. The firm is apparently working extra carefully with Google and Qualcomm as a part of this pricing objective. It additionally seems like Fairphone’s CEO thinks they’ll obtain a lower cost by means of economies of scale, as bigger orders can yield reductions from suppliers.

Either manner, we hope a €400 Fairphone doesn’t end in a phone that’s compromised by way of the moral philosophy and repairable method. We’ve requested the corporate the way it intends to steadiness an aggressive worth with these key tenets, however the firm didn’t get again to us by the point of publication.