Rita El Khoury / Android Authority
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TL;DR
- Google aims to ship 10 million Pixel phones in 2024, beginning its Pixel manufacturing in India as early as subsequent quarter.
- Potential advantages embrace aggressive pricing for Indian customers and a extra resilient provide chain for Google.
- Apple and Samsung have already established manufacturing hubs in India.
Following a string of well-received Pixel phones and a doubling of its US market share in 2023, Google is setting its sights even increased. As reported by Nikkei Asia, the tech large shipped an estimated 10 million Pixel phones final yr and is now pushing suppliers to start manufacturing in India as early as doable. This bold transfer is a component of a bigger plan to ship over 10 million Pixel phones in 2024, solidifying Google’s place as a significant participant in the smartphone business.
“Google reached a milestone last year for its Pixel phones,” shared a supply with direct data of the matter, “and it has set an ambitious goal of shipping another 10 million units in 2024.” This newest report aligns with Google’s announcement in October 2023 to start manufacturing Pixel phones in India, beginning with the flagship Pixel 8 collection in the second quarter of 2024.
The manufacturing course of will start with the high-end Pixel 8 Pro, with the manufacturing line slated to start in the southern a part of India in the approaching weeks. Google is anticipating the primary batch of phones to roll off the meeting line by April-June 2024. Production of the usual Pixel 8 will comply with later in the yr, with a devoted plant deliberate for northern India.
While the precise quantity of phones to be manufactured in India and the break up between home gross sales versus exports stays unclear, this transfer may benefit each customers and Google itself. Locally produced phones might doubtlessly lead to extra aggressive pricing for Indian clients whereas additionally decreasing reliance on a single manufacturing hub and boosting provide chain resilience for Google.
With plans to kickstart manufacturing in India, Google joins the ranks of tech giants like Apple, which introduced the manufacturing of iPhone 13 in India, signaling a broader pattern in the business. Not that this might be the primary time that Google appears to be taking a cue from Apple’s playbook (trace: watch the video above.)