I’m gob smacked…
Genuinely shocked proper now on the whopping — between 20 and 83% — value improve that Google has simply dropped on very long time customers of the YouTube Music and Premium companies. And no, that’s not a typo!
Users are being contacted as we speak by Google noting that the service prices are rising, fairly considerably. If you’re solely utilizing YouTube Music on a single system, the worth hike isn’t as unhealthy, but for my household account we’re $32.99 a month vs the present $17.99 per thirty days; that’s a whopping improve and at that value, a Spotify Family account at $21.00 a month is trying fairly engaging…
In the e-mail subscribers are receiving, Google notes that is to maintain bettering the service and supporting the creators and artists:
We don’t make these choices calmly, and this replace will permit us to proceed to enhance Premium and assist the creators and artists you watch on YouTube. This is the primary ever value improve to your subscription.
Other accounts are going up by a number of {dollars} per thirty days, relying in your tenure on the service. Long standing YouTube Music customers will recognise the outdated $11.99 plans, that are going as much as $16.99
I perceive the necessity to elevate prices and, on a platform like YouTube assist the creators; but this can be a surprising improve that absolutely, will lead to a mass exodus of customers to different, cheaper platforms.