What you want to know
- Honor is planning an enlargement into Indonesia in 2025, furthering its Southeast Asian footprint.
- The transfer comes as Honor reviews over 50% of its gross sales in (*30*) 2024 got here from abroad markets.
- Honor could also be concentrating on the midrange market in Indonesia with a few of its telephones, tablets, PCs, and wearables.
Honor, the model behind the profitable Honor Magic V3 foldable and the Honor Magic 7 Pro flagship, is planning an entry into a serious market in Southeast Asia this 12 months. The firm introduced right this moment it’s going to bring 30 products throughout a number of classes to Indonesia in 2025, with the primary crop of choices set to turn into obtainable this quarter.
The “about” 30 products set to debut in Indonesia as a part of the enlargement embody telephones, tablets, PCs, and wearables. Additionally, Honor plans to open over 10 “Honor expertise shops” throughout its first 12 months working in the nation.
“We see unimaginable potential in Indonesia, which is why we view it as one in every of our key markets,” stated Justin Li, the president of Honor South Pacific, in a press launch. “Honor is dedicated to rising with the Indonesian market in the long term, collaborating with all our native companions to construct an entire, holistic ecosystem of products and providers for shoppers right here.”
Li says that Honor is “completely positioned” to serve shoppers in the rising Indonesian market.
The announcement comes as Honor reviews immense success exterior its house nation of China. The firm says it reported over 50% abroad gross sales for the primary time in (*30*) 2024. While Honor did not particular which product strains can be a part of the enlargement, the model could possibly be attacking the midrange market.
“We are at present one of many fastest-growing manufacturers in Malaysia, Singapore and the Philippines, particularly in the mid-premium phase, and we endeavor to apply all we have now realized there as we construct our presence right here,” Li added in the press launch.