Instagram is finally letting users download Reels posted by others to allow them to share them outdoors the app. Rival brief video app TikTok has had this characteristic for years and gained reputation by folks watching brief movies with the app’s watermark outdoors the platform.
On Tuesday, the corporate’s head Adam Mosseri mentioned on his Instagram broadcast channel that U.S.-based users might be ready to download Reels to their digicam roll. Users can do that by tapping on the share icon after which deciding on the Download possibility.
Image Credits: Instagram/Adam Mosseri
Mosseri famous that Reels from solely public accounts are eligible for download. Plus, public accounts can flip off the power to download Reels.
While Mosseri didn’t specify if there might be a watermark on the downloaded Reel, the image posted by him signifies that the downloaded video will present an Instagram emblem together with the account title. TikTok makes use of an analogous format to connect a watermark on downloaded movies. Notably, Instagram has all the time allowed users to download their very own Reels with out a watermark from drafts.
In 2021, Instagram stopped selling content material with a TikTok watermark (or any watermark) on movies. Last August, YouTube began together with a logo-based watermark on downloaded Shorts — the corporate’s brief video product — to discourage cross-platform sharing. So this transfer by Instagram to let users download Reels might be a tactic to entice folks to watch extra content material on the platform.
Reels has been the purpose of focus to drive progress and income for Meta in the previous couple of quarters. During its Q1 2023 earnings name, Mark Zuckerberg mentioned time spent on Instagram grew by 24% thanks to AI-powered Reels suggestions.