“How do you sell a superhero comic these days?” is a query a number of publishers and comics retailers are grappling with, however apparently no less than in some very particular instances, the reply is “have James Gunn tweet about it.”
In his tenure as the brand new co-head of Warner Bros.’ DC film efforts, Gunn has already drawn a number of clear traces between the inspiration he needs to take from the comics materials and his plans for a complete swath of films. He’s additionally made it obvious that if he tweets to his trustworthy social media viewers about these comics, they may go and promote them out sharpish. But it’s not simply followers desirous to see what’s inspiring Gunn and co-lead Peter Safran’s plans for the DC cinematic universe, apparently—folks generally are simply hanging on to Gunn’s each comics rec.
As was the case earlier this week when Gunn tweeted about how a lot he was having fun with Wonder Woman: Historia, the 2021 DC comics sequence by author Kelly Sue DeConnick and artists Phil Jimenez, Nicola Scott, and Gene Ha, in addition to colorists Hi-Fi, Arif Prianto, and Romulo Fajardo Jr. While it’s being pointed to as an inspiration for Gunn’s plans for a Wonder Woman prequel TV sequence at Max, Paradise Lost, his suggestion this week got here seemingly out of nowhere—and instantly despatched hardcover collections of the e book out of inventory on Amazon.
It’s truthfully type of wild—the identical factor occurred shortly after Gunn and Safran revealed their revamped film and TV slate, inflicting a number of collections to stand up Amazon’s bestsellers lists. But after a long time of comics publishers struggling to capitalize on the symbiosis between the supply materials and the billion-dollar Hollywood period they’ve helped create, it seems the reply all alongside was merely to get the folks concerned really studying and speaking about these comics.
Who’d have thought? Maybe DC ought to simply get Gunn to start out tweeting his weekly pull checklist and see the impression.
Want extra io9 information? Check out when to count on the newest Marvel, Star Wars, and Star Trek releases, what’s subsequent for the DC Universe on movie and TV, and every little thing it’s essential to learn about the way forward for Doctor Who.