Robert Triggs / Android Authority
TL;DR
- Kyocera has introduced it can withdraw from the consumer smartphone market.
- Kyocera’s President says the withdrawal is because of the incapacity to make a revenue in the present market.
- The firm says it can as a substitute focus solely on company telephones.
Just as HTC introduced the revival of its U collection telephones, one other firm says it is going to be bowing out of the consumer smartphone market. However, it gained’t be giving up on making smartphones fully.
In a report from the Japanese publication Nikkei, Kyocera introduced it’s waving the white flag on its consumer smartphone enterprise. This announcement was made throughout a monetary outcomes briefing for the finish of the fiscal 12 months.
As to why the firm is giving up on consumer smartphones, it seems to be associated to excessive prices and an incapacity to make a revenue, based on a Google-translated quote from President Hideo Tanimoto. “The [spread] of high-speed communication standard ‘5G’ will raise the cost of terminals,” mentioned Tanimoto. “We decided to withdraw because we could not make a profit.”
The outlet factors out that the firm doesn’t disclose gross sales figures for its cell phone enterprise. However, it’s believed that when the fiscal 12 months got here to a detailed, half of its whole gross sales had been to customers and the different half to firms.
Kyocera gained’t be completely abandoning its telephone enterprise, nonetheless. Instead, the firm will reportedly shift its focus strictly to the company facet.
We will shift our focus to company smartphones, and many others., the place we will simply exhibit our strengths in upkeep and operation assist, and attempt to rebuild.
Tanimoto additionally mentions that a few of its consumer fashions which can be used along side company prospects will nonetheless be supported. This new improvement will mark the finish of an almost 35-year run for the firm in the consumer handset market.