Francis Ford Coppola has been making an attempt to get Megalopolis into folks’s eyes for many years. It’s solely not too long ago that destiny’s gone Coppola’s method with a theatrical US launch in September (and its eventual bodily launch) courtesy of Lionsgate, however in case you thought all’s effectively that ends effectively, you’d be mistaken.
Per the Hollywood Reporter, the deal between Coppola and Lionsgate solely considerations the film being put onto 1,500 screens, that means the advertising and marketing invoice falls into Coppola’s lap. Before the studio got here into the image, it’s mentioned that potential advertising and marketing was a degree of rivalry for potential distributors after they watched Megalopolis in March and had been pretty baffled by what they noticed. With the advertising and marketing invoice projected to be between $15-$20 million, it’s unclear how the advertising and marketing will take form. Either method, that’s a hefty tab for the filmmaker and its reportedly troubled (and controversial) manufacturing up to this level.
Coppola poured $120 million of his personal cash into Megalopolis, which is mostly anticipated to probably be his remaining movie. Lionsgate’s beforehand dealt with house releases for his earlier films, and can be aiming to furthr put this film on IMAX screens (which IMAX was already banking on doing, no matter whether or not any studio would distribute the movie). While in theaters, screenings may even characteristic a reporter who asks questions to Adam Driver’s onscreen chaacter Cesar halfway by way of the film “when at all possible.”
Given that and the blended reactions from those that’ve seen it to date, Megalopolis goes to be one for the ages when it comes to theaters on September 27. Whether it’s good or dangerous, it’ll certainly be some of the talked about movies of 2024.
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