What simply occurred? Meta imitated X (previously Twitter) this week by altering Facebook’s logo, although you’d be forgiven for not noticing. Rather than introducing a wholly new picture that represents the social media platform, Meta’s alteration was so subtle that it is onerous to identify any variations.
In a 1,600-word put up saying the up to date Facebook logo (and different modifications), the corporate boasts a few refreshed design that is “bolder, electrical, and eternal.” That would possibly sound like a serious piece of rebranding, however in actuality, it is just about the identical lowercase “f” surrounded by a barely darker and smaller blue circle.
Meta says it redesigned the logo image utilizing its customized Facebook Sans typeface. The modifications to the letter itself are extremely subtle, however they are often seen if you look lengthy sufficient. Well performed to those that had been seemingly paid a fortune for this one.
In addition to the logo, Meta has developed a brand new coloration palette. There’s a recurring theme with this one: mild blue, sky blue, navy, darkish navy, and blue.
Meta can also be updating its Reactions emoji. There’s no introduction of the long-requested dislike button, although. Like the logo, the modifications are minor sufficient to be unnoticeable for most individuals.
“Through our expanded coloration palette, we had been in a position to evoke extra dimensionality and emotion in Reactions,” Meta explains. “We adjusted colours to fulfill coloration accessibility steering so that our iconography is legible at any measurement, versatile sufficient for various wants and straightforward for individuals to work together with.”
It should not come as a shock to study that Meta’s extremely subtle modifications are being completely mocked on-line.
Meta has up to date Facebook’s logo for the primary time since 2019
The variations are hanging pic.twitter.com/PKEbTCEcNN
– Morning Brew �*ï¸Â (@MorningBrew) September 21, 2023
Mark Zuckerberg’s tech large stated that it’s planning to roll out extra visible updates to Facebook sooner or later, which you might or might not notice.
Facebook’s replace – of types – comes after spending years attempting to shake off its picture as being the platform for ‘previous’ individuals as teenagers transfer to the likes of TikTok, Instagram, and Snapchat. A survey final 12 months discovered that Facebook was the least common web site/app amongst teenagers, with YouTube on high, adopted by TikTok.
Facebook nonetheless has over 3 billion month-to-month lively customers, round 38% of the world’s inhabitants, however the price at which it provides new customers has slowed in current occasions. Meta will seemingly hope the privateness issues surrounding TikTok and a possible US ban for the Chinese company-owned app will enhance its personal numbers greater than a minor logo change.