Ten years in the past, Netflix started producing authentic content material. And it was a smart move—as a substitute of paying for multi-million greenback licensing offers, Netflix can spend cash on itself. It can create motion pictures and reveals that it’ll personal eternally. Now, Netflix has reached the purpose the place 55% of its library is authentic.
This statistic comes from What’s on Netflix, a superb web site that I often examine for hidden gems and new motion pictures. What’s on Netflix discovered that there are at present 6,621 particular person motion pictures, reveals, and specials on Netflix. A whopping 3,657 of these titles are Netflix Originals. (The numbers are a bit completely different outdoors the United States, although.)
For a bit of perspective, take into account this; Netflix simply celebrated the tenth anniversary of its first authentic content material. That means Netflix has launched a median of 365.7 titles yearly. If you took Netflix’s present library and watched a brand new Original every day, it might take you a full decade to get by the pile.
Netflix’s output is genuinely insane. If you dig by Netflix for a couple of minutes, you’ll finally discover an Original that piques your curiosity. You might even end up watching worldwide content material, similar to Korean dramas and Indian cinema—Netflix has efficiently launched these genres to a mostly-unfamiliar viewers, at the least within the United States.
Of course, Netflix is understood to be a bit trigger-happy. It’s continually in pursuit of a brand new blockbuster like Stranger Things, and it often cancels new reveals after only one or two seasons. This trigger-happy angle was broadly criticized again in 2022. After a value hike and an enormous spherical of collection cancelations, subscribers left Netflix in droves.
Netflix responded by cracking down on account sharing and launching a less expensive ad-supported subscription. These steps appear to be efficient, sadly.
Note that Netflix remains to be fairly versatile with its technique. After the latest Max rebranding, Netflix signed a licensing deal for a number of reveals and flicks from HBO Studios (presumably, Netflix received a very good value, as Warner Bros Discovery needs the general public to grasp that HBO is a studio, somewhat than a service).
The Netflix library will in all probability all the time comprise licensed content material. And that’s excellent news for subscribers who aren’t occupied with Netflix Originals, which will be very hit-or-miss and are exhausting to maintain up with. But if Netflix continues churning out authentic content material, we will anticipate different tendencies to proceed—value hikes, aggressive account sharing insurance policies, and so forth.
Source: What’s on Netflix