Four-time MVP and NBA legend LeBron James proclaims DraftKings partnership by way of social media.
The undisputed king of the NBA has entered into the sportsbook betting world, partnering with one in every of America’s greatest fantasy sports activities firms.
👑 x 👑!!! Football season simply obtained A LOT extra enjoyable. 🏈😁🙏🏾 Let’s go! @DraftKings #DKPartner pic.twitter.com/kyNaq3WBZm
— LeBron James (@KingJames) January 31, 2024
Taking to X to make the announcement, LeBron wrote: “Football season just got A LOT more fun. Let’s go!”
LeBron joins a stellar record of sports activities icons in his staff up with the second-largest sports activities guide in America.
Names like Michael Jordan and David Beckham have trodden the identical parlay path that King James now embarks upon as expertise ambassador for soccer in a multi-year settlement.
A privilege for DraftKings
CEO and Co-Founder of DraftKings, Jason Robins took to Linkedin to announce the collaboration saying:
“Welcoming one of the most influential and greatest athletes of all time, LeBron James, to the DraftKings family is an absolute honor and privilege.”
LeBron will have the ability to increase his sizeable off-court empire and when the 37-year-old star calls time on his profession he may have yet one more alternative to remain synonymous with the sport.
Robins continued that Draft Kings “look forward to working with a passionate sports fan who shares the same competitive mindset that echoes throughout the walls at DraftKings, while delivering exciting engagement opportunities to our customers and his loyal fanbase for years to come.”
More hires for sportsbook operator
The announcement comes just a few days after DraftKings unveiled Marie Donoghue as new Chief Business & Growth Officer and member of the DK Executive Team.
Donoghue brings with her a dearth of expertise and joins the playing powerhouse from a stint as Vice President of Amazon’s U.S. Sports Content & Partnership.
“We are delighted to welcome Marie Donoghue to our executive team and the immense wealth of experience she brings as a highly-regarded leader and trailblazer within our industry,” Robins acknowledged.
“Marie’s exceptional track record speaks for itself, and she is poised to be a transformative force in our company’s future success.”
The new Chief Business & Growth Officer can be charged with uncovering new sustainable progress alternatives and spearheading inner processes.
“I am thrilled to be joining DraftKings during this exciting phase and have long admired the organization’s steady rise as an industry innovator,” stated Donoghue.
This is a particular alternative to increase on its industry-leading place and propel the corporate to new heights.” she continued.
January has been a busy month for Draft Kings as we reported a possible sport altering deal is on the horizon for the bookmaker with Barstool Sports.
Image Credit: Draft Kings.
