Netflix ends a three-year legal dispute over Squid Game traffic

The lawsuits began as a result of SK Broadband needed Netflix to assist cowl the expense of partially Squid Game-induced will increase in streaming traffic in South Korea. A South Korean court docket mentioned Netflix is obligated to pay for the elevated community calls for. SK estimated the favored present had price it an additional 27.2 billion Korean gained, which translated then to about $23 million.

The firms will begin providing bundled packages that mix Netflix with SK Broadband’s IPTV and SK Telecom’s service plans. The two are additionally searching for methods to “leverage AI technologies developed by SK Telecom and SK Broadband.”

The collaboration, says VP of Netflix APAC partnerships Tony Zameczkowski, “enables Netflix to enhance entertainment experiences for a broader Korean audience.”

The partnership is a part of SK’s philosophy “where customer value is prioritized,” mentioned Choi Hwanseok, VP of company technique at SK Telecom. He added, “We will continue to evolve into an AI company and work together with various players at home and abroad.”