TL;DR
- The Galaxy S24 collection is reportedly promoting quicker than final 12 months’s mannequin.
- A report says Samsung’s newest flagship skilled double-digit gross sales development in a number of markets.
- Sales jumped up by 14% in the US in comparison with the S23 in the identical period of time.
It has been a few months since Samsung launched the Galaxy S24 collection. Now a brand new report is telling us how properly the newest flagship is promoting and the way it compares to final 12 months’s mannequin.
A report from ZDNet Korea, based mostly on knowledge from Counterpoint Research, claims that the Galaxy S24 collection skilled sturdy gross sales between January 28 to February 17. For context, Samsung introduced and opened up pre-orders in the US on January 17 and launched the telephones on January 31.
According to the report, worldwide gross sales improved by 8% when in comparison with the S23 in the identical span of time. As for particular person markets, the collection loved double-digit gross sales development in a number of areas.
In its residence market, Galaxy S24 gross sales reportedly surged by 22%. Meanwhile, it noticed 28% development in Europe and 14% development in the US.
Among the three entries in the collection, it seems the hottest mannequin was the Ultra. The Ultra is claimed to have accounted for over half of the orders at 52%. However, the Plus managed to see a rise in orders in comparison with final 12 months, shifting up from 15% to 21%.
This knowledge solely displays gross sales numbers, so it’s troublesome to discern what motivated the enhance in gross sales. It’s potential that Samsung’s wager on leaning into AI could have paid off.