Edgar Cervantes / Android Authority
Samsung and Apple are sometimes seen because the Hatfields and McCoys of the tech world, engaged in a perpetual feud for market dominance. Their rivalry has led them to courtrooms extra occasions than a high-profile divorcee.
But beneath the floor of this seemingly everlasting grudge lies a stunning reality: Samsung and Apple, regardless of their public brawls, have been enterprise companions for years. Samsung performs a essential function in manufacturing many of Apple’s flagship merchandise and earns billions of {dollars} off this partnership.
A worthwhile enterprise partnership
Robert Triggs / Android Authority
The seamless mix of software program and {hardware} in your iPhone would possibly lead you to consider that Apple makes each nut and bolt of the gadget, however that’s not the case. While Apple designs its merchandise, others construct them.
Apple’s provider checklist reveals a juicy element: its arch-rival, Samsung, is a essential associate. Samsung isn’t nearly flashy telephones and large TVs. Its subsidiaries present iPhone elements, with the key one being Samsung Electronics, which provides OLED panels that make the iPhone display screen pop.
Samsung has been the first OLED display screen provider for Apple because the iPhone 4. This continues to be the case, because the tech large makes most of the iPhone 15’s shows. With Apple chopping off its orders with BOE attributable to high quality points and LG Display solely supplying OLED panels for the iPhone 15 Pro and iPhone 15 Pro Max, Samsung is the one firm to provide OLED panels for all 4 iPhone 15 fashions.
Samsung earned extra from the iPhone X than the Galaxy S8
To offer you an thought of simply how profitable this partnership is for Samsung, let’s return in time. In 2017, Samsung raked in additional cash from the iPhone X than the Galaxy S8, its flagship gadget for that yr. Wall Street Journal stories that Samsung offered Apple a staggering 180 to 200 million OLED panels for the iPhone X, lining its pockets with extra income than it earned from its flagship cellphone.
This unusual bedfellow situation was made doable by Samsung’s mastery of OLED shows, NAND flash, and DRAM chips, parts that Apple merely couldn’t get sufficient of for its profitable iPhone lineup. Also, Samsung was, and stays, the one firm that may meet Apple’s demand for these essential elements.
This symbiotic relationship underscores the paradoxical nature of the tech world, the place bitter rivals like Apple and Samsung are one another’s greatest prospects and suppliers.
An in depth finish to this relationship?
Robert Triggs / Android Authority
In the tech world, partnerships will be as fickle as spring climate. Samsung and Apple, regardless of their public rivalry, have quietly cozied up in a enterprise relationship that has benefited each for years. Apple will get the cutting-edge parts it wants for its flagship gadgets and Samsung earns hefty sums of money that assist it keep on the pinnacle of know-how.
However, this seemingly symbiotic relationship could also be nearing its finish. Although Apple has not made any official statements, Bloomberg stories that the tech large plans to modify to MicroLED panels — beginning with the Apple Watch after which the iPhone — which might be designed in-house. If profitable, this might lower off a main income stream for Samsung.
As Apple units its sights on larger management over its {hardware} parts, Samsung could discover itself in a precarious place, dealing with the prospect of shedding its greatest shopper and struggling to take care of its place in a quickly evolving market.
While Samsung does provide parts for Pixel gadgets, the income from Google is however a drop within the bucket in comparison with what Apple pours into Samsung’s coffers. The faster Apple makes a transfer, the extra Samsung should scramble to keep away from monetary bruising.
Who else advantages from Samsung?
Mishaal Rahman / Android Authority
Everything within the tech business operates on a huge scale. Some firms, for instance, make a residing by promoting manufacturing processes — not even completed merchandise! That’s as a result of an environment friendly course of saves each time and money.
Companies make investments closely in designing their smartphone {hardware} and software program to create distinctive and interesting merchandise for his or her goal markets. However, this complexity comes at a value. The numerous parts that go into making a cellphone require completely different boards and chips, every needing its personal set of manufacturing tools and processes — a vital expense for a lot of producers.
Fortunately, there are firms focusing on manufacturing chips and boards, having already made investments in instruments and processes to supply high quality merchandise at a low value and with a fast turnaround time. These are the businesses that Apple and different smartphone makers flip to when designing a new gadget, and Samsung is one of them.
While Apple may be Samsung’s most outstanding associate, the Korean tech large’s attain extends far past the iPhone maker. Several different main gamers within the smartphone market additionally depend on Samsung for essential parts.
- Displays: Samsung Display, a subsidiary of Samsung Electronics, provides shows for its personal gadgets, alongside different producers like Apple, Xiaomi, OnePlus, Oppo, ZTE, and Hisense.
- Processors: Samsung’s Exynos processors energy Samsung Galaxy sequence gadgets offered in numerous areas and telephones of producers like Google, Vivo, and Xiaomi.
- Cameras: Samsung cameras are present in Galaxy, Xiaomi, Vivo, ZTE, Google, and Tecno smartphones.
- Memory chips: Samsung’s prowess in reminiscence chips and RAM modules extends to Apple, Google, and Xiaomi.
- Batteries: Samsung is a main participant within the smartphone battery market, alongside LG and Amperex Technology.
Samsung’s affect within the smartphone world is felt far and huge, making it a key participant within the success of many tech firms. Regardless of the model, in the event you dismantled your cellphone proper now, you’d doubtless discover a Samsung part inside.