During Snap’s fourth-quarter earnings name on Tuesday, CEO Evan Spiegel mentioned that the uncertainty surrounding TikTok’s future has positively affected its business.
“We’re not trying to draw too many conclusions from some of the engagement lift we saw when [TikTok] went dark for that brief period of time. I would say that the overall environment of uncertainty is benefiting our business,” he mentioned on the decision.
Among the interesting options that appeal to customers to Snapchat is Spotlight, which serves as the corporate’s different to TikTok. Many creators are already on the platform, and extra will seemingly be part of if TikTok goes offline within the U.S. once more. Over the previous yr, Snap has onboarded hundreds of creators into its Snap Star program, and the variety of creators posting content material grew by greater than 40% year-over-year within the fourth quarter, says the corporate.
Spiegel additionally highlighted the expansion of Snapchat’s public content material. He added, “I think in Q4 we actually reached a billion public posts a month on Snapchat. So the public content ecosystem is growing in a really nice and healthy way, and so we’re just going to continue our focus there when it comes to our strategy and participation.”
In the fourth quarter, the corporate reported that it reached 453 million each day lively customers, a rise of 39 million from the earlier interval. Snap reported a income of $1.55 billion, up from $1.36 billion the earlier yr.
The uncertainty surrounding TikTok has not solely benefited Snap however has additionally affected the broader social media panorama, with a number of apps, together with the Chinese-owned RedNote, YouTube, and Meta seeing boosts in person engagement.