Spotify says yesterday’s launch of its annual year-in-review function, Spotify Wrapped, was its biggest ever. The streaming service stories that Wrapped 2025 noticed over 200 million engaged users inside the first 24 hours, 19% greater than final yr’s AI-centered flop. Last yr, it took Wrapped 62 hours to achieve 200 million users, the corporate famous.
Engaged users are counted as those that have considered at the very least one of many tales inside the Wrapped expertise.
In addition, Spotify stated Wrapped was shared greater than 500 million occasions this yr, 41% greater than final yr. This consists of native shares from inside the app, in addition to screenshots and downloads.
In explicit, markets just like the U.S., India, Indonesia, Japan, Colombia and Thailand drove the metrics this yr.
Wrapped, the favored annual overview of Spotify’s users’ listening historical past and stats, had a tough reception final yr, as individuals criticized the shortage of detailed stats, and the give attention to the inclusion of an AI podcast over different intelligent and artistic knowledge tales.
Spotify took that suggestions under consideration for this yr’s Wrapped, including almost a dozen new options and deeper knowledge drives. While it did use AI behind the scenes, the brand new Wrapped didn’t embrace a consumer-facing AI expertise.
Instead, Spotify targeted on letting users join with one another by permitting them to check their “listening age,” their Wrapped group (a class of listeners), and with its first stay, multiplayer function, Wrapped Party, that supplied real-time knowledge and stat comparisons.