Telegram CEO and founder Pavel Durov introduced right now that the corporate is launching its ad platform next month, permitting channel homeowners to obtain monetary rewards. The firm pays out rewards using toncoin on the TON blockchain. Channel homeowners will begin receiving 50% of all revenue that the corporate makes from displaying advertisements of their channels.
Telegram channels permit customers to broadcast public messages to massive audiences. Durov says that whereas broadcast channels on Telegram generate one trillion views each month, solely 10% of those views are monetized with Telegram Ads, its promotion instrument. In March, the Telegram Ad Platform will open to channel homeowners in almost 100 international locations, marking a serious shift towards content material monetization.
The firm advised Ztoog that it isn’t able to share standards for revenue sharing but.
“To ensure ad payments and withdrawals are fast and secure, we will exclusively use the TON blockchain,” Durov wrote in his announcement submit on Telegram. “Similar to our approach with Telegram usernames on Fragment, we will sell ads and share revenue with channel owners in Toncoin. This will create a virtuous circle, in which content creators will be able to either cash out their Toncoins — or reinvest them in promoting and upgrading their channels.”
The TON token soared almost 40% to over $2.92 following the speedy launch of the information, and is sitting at $2.65 on the time of writing.
With this newest announcement, Telegram can be becoming a member of the likes of YouTube and X (previously Twitter), each of which provide ad revenue sharing with customers. YouTube presents a 55% share of ad revenue to creators within the YouTube Partner Program, whereas X began providing revenue sharing to customers in July 2023. Meta additionally has been testing a brand new payout mannequin for its Ads on Reels monetization program.
Telegram has greater than 800 million month-to-month lively customers world wide.