Tumblr is downscaling its ambitions after failing to reach its goals for a new audience and plans to focus on the site's "core functionality" in 2024 (Adi Robertson/The Verge)

Adi Robertson / The Verge:

Tumblr is downscaling its ambitions after failing to reach its goals for a new audience and plans to focus on the web site’s “core performance” in 2024  —  Tumblr is downscaling its ambitions after failing to reach goals for a new audience, aiming to transfer some employees members to different divisions of dad or mum firm Automattic.