Twitter’s new CEO rumored to be NBC’s Linda Yaccarino

Elon Musk says he has discovered a new CEO for Twitter and that “she” will begin in a matter of weeks. It’s almost definitely going to be Linda Yaccarino, the present head of promoting and partnerships for NBCUniversal. 

I do know, nonetheless, that Yaccarino has been angling for the job and telling pals she desires it. The promoting world is actually gossiping that it’s her. She lately hosted Musk at her “Possible” promoting convention in Miami for a gushing interview and has been tweeting up a storm, together with about how excited she is for NBC to associate with Twitter for the following Olympics.

In his tweet today, Musk stated that, as soon as his mysterious new CEO begins in about six weeks, he’ll “transition to being exec chair & CTO, overseeing product, software & sysops.”

That means his CEO will be nearly solely targeted on the enterprise, which Yaccarino is actually certified for. She already runs a multi-billion-dollar advertisements enterprise and is properly revered among the many cohort of CMOs who want to be satisfied to spend on the platform once more. Importantly, I’m advised that she and Musk additionally see eye to eye politically.

“She’s tough as fucking nails and she’s always wanted this job,” a former colleague says. “It’s perfect.”

If I had to guess, the rationale Musk didn’t announce the identify is due to unlucky timing on Yaccarino’s finish. NBCU is slated to give its annual Upfront presentation to advertisers on Monday, which Yaccarino is seemingly in rehearsals for right this moment. Awkward!

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Amrita Khalid contributed reporting.