YouTube has been streaming for 20 years, nevertheless it was solely within the final couple that it got here to dominate TV streaming. Google’s video platform attracts extra TV viewers than Netflix, Disney+, and all the opposite apps, and Google is seeking to additional beef up its big-screen enchantment with a brand new raft of options, together with shopping, immersive channel browsing, and an official model of the AI upscaling that had creators miffed a couple of months again.
According to Google, YouTube’s development has translated into greater payouts. The variety of channels incomes greater than $100,000 yearly is up 45 % in 2025 versus 2024. YouTube is now giving creators some instruments to spice up their enchantment (and hopefully their earnings) on TV screens. Those elaborate video thumbnails that includes shocked, offended, smiley hosts are about to get even prettier with the brand new 50MB file measurement restrict. That’s up from a measly 2MB.
Video upscaling can also be coming to YouTube, and creators will probably be opted in mechanically. To begin, YouTube will probably be upscaling lower-quality movies to 1080p. In the close to future, Google plans to assist “super resolution” as much as 4K.
The website stresses that it’s not modifying unique recordsdata—creators could have entry to each the unique and upscaled recordsdata, they usually can decide out of upscaling. In addition, tremendous decision movies will probably be clearly labeled on the person aspect, permitting viewers to pick out the unique add if they like. The lack of transparency was a sticking level for creators, a few of whom complained in regards to the sudden synthetic look of their movies throughout YouTube’s testing earlier this 12 months.