Canalys revealed the smartphone market in India had a year-on-year development for the primary time in 5 quarters throughout This fall 2023. Vendors noticed a 20% increase in shipments between October and December, serving to push gross sales for the total yr to a slight 2% decline in comparison with 2022.
The complete shipments in 2023 have been 148.6 million models, 38.9 million of them throughout This fall.
Samsung saved the highest place, however competitors remained tight, with Xiaomi and vivo intently following in second and third, simply 2 share factors behind.
According to the analysts stronger offline presence helped the Indian market develop in This fall. Xiaomi and Realme shipped half of their gadgets to brick-and-mortar shops, and this helped them increase their gross sales tremendously – Xiaomi gross sales went up 31% in This fall, in contrast with the identical interval final yr, whereas Realme noticed a fair larger 69% YoY increase.
| This fall 2023 shipments (million) |
This fall 2023 market share |
This fall 2022 shipments (million) |
This fall 2022 market share |
Annual development | |
| Samsung | 7.6 | 20% | 6.7 | 21% | 14% |
| Xiaomi | 7.2 | 18% | 5.5 | 17% | 31% |
| vivo | 7.0 | 18% | 6.4 | 20% | 10% |
| Realme | 4.5 | 12% | 2.7 | 8% | 69% |
| Oppo | 3.7 | 10% | 4.0 | 12% | -5% |
| Others | 8.9 | 23% | 7.3 | 22% | 23% |
| Total | 38.9 | 100% | 32.4 | 100% | 20% |
According to Sanyam Chaurasia, Senior Analyst at Canalys, the premium phase noticed sturdy development due to engaging financing choices and rising disposable earnings. Apple pushed its iPhone 15 collection round Diwali in November and discounted older fashions such because the iPhone 14 and iPhone 13, permitting the US firm to seize a 7% market share.
Similarly, Samsung set aggressive retail targets for its Galaxy S23 gadgets. There was additionally the comparatively inexpensive S23 FE that drove shipments, due to “compelling banking deals”, added Chaurasia.
| 2023 shipments (million) |
2023 market share |
2022 shipments (million) |
2022 market share |
Annual development | |
| Samsung | 28.4 | 19% | 28.6 | 19% | -1% |
| vivo | 26.1 | 18% | 25.4 | 17% | 3% |
| Xiaomi | 25.1 | 17% | 29.6 | 20% | -15% |
| Realme | 17.4 | 12% | 20.9 | 14% | -16% |
| Oppo | 15.7 | 11% | 17.0 | 11% | -7% |
| Others | 35.8 | 24% | 30.2 | 20% | 18% |
| Total | 148.6 | 100% | 151.6 | 100% | -2% |
India is having a basic election this yr, and distributors anticipate improved indicators for the patron market, manageable inflation and regular rate of interest, in addition to a secure authorities. This would carry a “mid-single-digit” development for the primary half of 2024, pushed additionally by inexpensive 5G gadgets and the pandemic interval alternative cycle.
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