Twitter officially replaces the iconic bird logo with 'X'

What it’s essential know

Twitter officially ditches its blue bird branding and is now rebranded to “X.”
The rebranding was introduced on Sunday and went into impact on Monday.
Visiting X.com now redirects individuals to Twitter’s web site.

Elon Musk has given Twitter a brand new look, ditching the bird logo for an “X” in what seems to be an in a single day determination.

Twitter’s new proprietor and its Chief Executive Officer, Linda Yaccarino, unveiled the new logo for the social media community on Sunday, with Musk teasing a white X in opposition to a black background. A day later, the rebranding went into impact, marking the newest change since Musk took over the social media platform for $44 billion final 12 months.

“It’s an exceptionally uncommon factor – in life or in enterprise – that you simply get a second probability to make one other huge impression,” Yaccarino tweeted. “Twitter made one huge impression and adjusted the manner we talk.”

Yaccarino went on to say that X “will go additional, remodeling the international city sq..” When you go to X.com on any of the main browsers, you may be redirected to Twitter’s web site.

The Chief Twit, as he used to explain his Twitter profile after shopping for the firm, reportedly knowledgeable Twitter workers about the rebranding the evening earlier than saying it. His electronic mail additionally said that it could be his ultimate one from a Twitter handle, in line with Platformer managing editor Zoe Schiffer on Threads.

Speaking of which, Twitter’s abrupt model refresh comes a number of weeks after Meta launched its personal text-based social app, Threads, in an try to offer an alternate platform for disgruntled Twitter customers in the Elon Musk period.

However, the change isn’t a surprise given Musk’s fondness for the letter X. In April, Twitter Inc. was merged into X Holdings Corp., an organization owned and created by Musk, as a part of the Twitter acquisition. It was a transfer that mirrored his ambition to create a “tremendous app” a la WeChat.

Musk’s different companies even have the letter X hooked up to their names. His rocket firm, Space Exploration Technologies Corp., is extra generally often known as SpaceX. He additionally based a monetary providers startup named X.com in 1999, an organization we now know as PayPal.

The rebranding might be seen as a manner for Musk to stamp his personal mark on Twitter. He has a historical past of constructing daring adjustments to firms he acquires, and the rebranding of Twitter is likely to be seen as one other instance of this, at the danger of alienating some current Twitter customers and advertisers.

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Twitter officially replaces the iconic bird logo with ‘X’

What it’s essential know

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