Damien Wilde / Android Authority
TL;DR
- A brand new report from CIRP reveals that fewer new iPhone homeowners in the United States left Android for iOS.
- We noticed a 2% drop year-over-year, from 15% in 2022 to 13% in 2023.
- Still, 13% of recent US iPhone homeowners coming from Android is a big quantity.
In the endless saga of Android vs iOS, there’s a transparent winner right here in the United States — and it ain’t Team Green. In 2022, the share of iPhone customers in the US surpassed 50% for the primary time, which inevitably signifies that a variety of Android customers jumped ship. Now, a brand new report reveals that Android was in a position to stem the bleeding a bit final 12 months.
According to a brand new report from Consumer Intelligence Research Partners (CIRP), in 2023, roughly 13% of recent iPhone homeowners had simply left Android behind. This is about 2% lower than what CIRP noticed in 2022, which was a whopping 15%. That was the biggest share recorded in the previous 5 years.
To be clear, this does not imply that 15% of Android customers in the US switched to an iPhone (which might be a staggering quantity). This signifies that, of the individuals who purchased a brand new iPhone in 2023, 13% came from Android. An undisclosed majority share had an iPhone beforehand, and a really small minority came from function telephones.
Check out the chart under:
Percentage of US-based iPhone buyers switching from Android to iOS
According to the chart, we’ve now dropped to the identical stage seen in 2019. However, 2020 and 2021 had been much better for Team Green, with simply 11% of switching in each years.
Of course, the perfect situation could be for these numbers to not exist and for all Android customers to stay with Android. That appears increasingly like a pipe dream, although, with the teenager inhabitants in the United States overwhelmingly preferring iPhones and a really low share of present iPhone customers being in switching to Android. The greatest we will hope for now’s for OEMs to maintain as many Android customers blissful sufficient that they don’t swap.