What you want to know
- A report from Consumer Intelligence Research Partners (CIRP) discovered that 13% of iPhone consumers switched from Android to iOS in 2023.
- The quantity is a lower from the prior 12 months’s determine, which noticed 15% of iPhone consumers come from an Android telephone.
- However, over a five-year interval, iPhone consumers are coming from Android telephones at a regular 11-15% clip.
iPhones are dominating the mainstream market in North America, leaving even the very best Android telephones ignored within the chilly. In truth, within the second quarter of last 12 months, iPhones represented 53% of U.S. smartphone shipments, in accordance to Counterpoint Research. However, a new report from the Consumer Intelligence Research Partners (CIRP) says that fewer iPhone consumers had been switching from an Android telephone in 2023.
The report concluded that Apple’s dominance derives from convincing present iPhone users to purchase one other. While it does entice a constant quantity of Android users to swap to iOS annually, that quantity pales compared to iPhone upgrades. To that finish, at the least 85% of iPhone gross sales are made by users who already personal an iPhone, in accordance to the CIRP report.
Meanwhile, CIRP discovered that 13% of iPhone consumers switched from an Android telephone. That’s two % lower than the 15% determine from 2022 but equal to or higher than the numbers from 2019-2021. Over the last 5 years, the proportion of iPhone consumers coming from an Android telephone has fluctuated between 11% and 15%.
The report’s findings are each good and dangerous information for Android smartphone producers. On the one hand, the speed of Android users leaping ship in favor of iOS is not rising sharply annually. On the opposite, there may be a regular variety of Android users leaving the platform behind in favor of iOS annually.
For what it’s price, Android is still the champion within the international smartphone market. Android powers practically 70% of all smartphones worldwide, in accordance to a report from Statcounter that spanned January 2023 to January 2024. No different working system is even shut, with iOS coming in at practically 30% — lower than half that of Android.
But it’s clear that Android is dropping to iOS in key markets. In one other report protecting the identical time interval, Statcounter discovered that 61% of smartphone users within the U.S. run iOS.
While it actually may very well be worse, Android OEMs can have to do one thing to cease the bleeding and maintain onto useful North American market share.