Case 2:24-cv-04055 Document 1 Filed 03/21/24 Page 4 of 88 PageID: 4
throughout many applied sciences, merchandise, and companies, together with tremendous apps, textual content messaging, smartwatches, and digital wallets, amongst many others.
Apple’s conduct additionally stifles new paradigms that threaten Apple’s smartphone dominance, together with the cloud, which might make it simpler for customers to get pleasure from high-end performance on a decrease priced smartphone- -or make customers device-agnostic altogether. As one Apple supervisor just lately noticed, “Imagine shopping for a [expletive] Android for 25 bux at a storage sale and it really works high quality…. And you’ve gotten a stable cloud computing system. Imagine what number of circumstances like that there are.” Simply put, Apple feared the disintermediation of its iPhone platform and undertook a course of conduct that locked in customers and builders whereas defending its earnings.
Critically, Apple’s anticompetitive conduct not solely limits competitors in the smartphone market, but additionally reverberates via the industries which are affected by these restrictions, together with monetary companies, health, gaming, social media, information media, leisure, and extra. Unless Apple’s anticompetitive and exclusionary conduct is stopped, it can probably prolong and entrench its iPhone monopoly to different markets and components of the economic system. For instance, Apple is quickly increasing its affect and rising its energy in the automotive, content material creation and leisure, and monetary companies industries-and typically by doing so in exclusionary ways in which additional reinforce and deepen the aggressive moat round the iPhone.
This case is about releasing smartphone markets from Apple’s anticompetitive and exclusionary conduct and restoring competitors to decrease smartphone costs for shoppers, decreasing charges for builders, and preserving innovation for the future. The United States and the States of New Jersey, Arizona, California, Connecticut, Maine, Michigan, Minnesota, New Hampshire, New York, North Dakota, Oklahoma, Oregon, Tennessee, Vermont, Wisconsin, and the District of Columbia, appearing by and thru their respective
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