Motorola is finally beating Samsung at its own game

When you purchase a smartphone in 2025, it’s typically uncommon that you just pay the total MSRP of the cellphone you’re trying at. Between trade-in offers, value reductions, retailer credit, and extra, nearly each smartphone model is at all times working some sort of promotion on its Android handsets.

For years, Samsung has been among the best at this game. Even for telephones which might be nonetheless within the pre-order section or have only recently launched, it’s not unusual to search out Samsung throwing in free storage upgrades, reductions on a smartwatch should you purchase it together with your new cellphone, and many others., and many others.

But Motorola has quietly been catching as much as Samsung on this regard for some time, and with its newest Razr Ultra promotion, Motorola has finally beat Samsung at its own game.

If you’ve shopped for a Motorola cellphone lately, you’ve most likely come throughout comparable such offers on the corporate’s web site. Motorola is no stranger to shortly slashing value on its telephones, and it hasn’t been for a while. But whereas its reductions are sometimes good, they by no means appear to be fairly on the identical degree as Samsung’s.

Right now on Motorola’s web site, you should purchase a 1TB Razr Ultra for a similar value as the bottom 512GB storage mannequin plus get a free Moto Watch Fit smartwatch together with your order. That’s a complete worth of $400 in financial savings, and that’s with out buying and selling in your outdated cellphone — the place Motorola is presently providing an additional $200 on prime of your cellphone’s regular trade-in worth. So, should you traded in a 128GB iPhone 15 Pro, you could possibly get a 1TB Razr Ultra (plus the Moto Watch Fit) for simply $650 — a combo that might usually value $1,700.

How’s that evaluate to Samsung? At the time of writing (presently throughout Z Flip 7 pre-orders), Samsung is additionally providing a free storage improve (from 256GB to 512GB) together with enhanced trade-in values. Using the iPhone 15 Pro for instance as soon as once more, buying and selling that into Samsung would internet you a 512GB Galaxy Z Flip 7 for $700. That’s $50 greater than the Motorola deal, and also you’re getting half the storage and no free smartwatch.

While this is only one instance, I feel it’s an necessary one to name out. It’s straightforward to level at Samsung as the worth king for smartphone offers and promos, and whereas the corporate is definitely nonetheless doing nicely right here, Motorola beating Samsung on this division — even in only one state of affairs — is vital.

It’s particularly noteworthy on this instance contemplating the stark similarities between the Razr Ultra and Z Flip 7. These are the 2 finest flip-phone foldables obtainable within the US as we speak, and for Motorola to edge out Samsung like this is spectacular. If I had been out there for a brand new flip-phone and had these two offers to select from, I do know which one I’d decide, and it wouldn’t be Samsung.

Aggressive smartphone offers like this are necessary. Not solely are are they good methods to save lots of you a couple of bucks in your subsequent buy, however in addition they put strain on opponents to observe swimsuit.

It’s broadly recognized that Samsung historically has among the many finest smartphone promos, however a deal nearly as good as this Razr Ultra one can shift that narrative. It can put Motorola on folks’s radar in a manner that the corporate wasn’t beforehand, and in flip, Samsung might up its game with its subsequent Z Flip 7 promotion. Whether you’re a Moto or a Samsung fan, everybody wins.

Beyond that large image view, it’s additionally simply good to see Motorola make a cellphone just like the Razr Ultra so accessible. The Razr Ultra is one in all our best-reviewed telephones of the 12 months, with one in all our solely complaints being its steep value. For that to now not be a difficulty is fairly commendable.

Now, is this one thing we’ll see extra of from Motorola? While we will’t say for certain, I definitely hope so — and I feel we’ll. To out-value among the best Android manufacturers within the enterprise is no small feat, and this Razr Ultra deal is clear Motorola is aware of how one can do it.