Apple’s annual fall iPhone launch event is just around the corner. Last week, the company sent out invites for its fall keynote, which is slated for Sept. 9 at 10 a.m. PT. Apple is expected to unveil the iPhone 17 lineup, which could include a slimmer version of the phone, as well as the Apple Watch Series 11 and the AirPods Pro 3.
The invite shows the title “Awe dropping,” with a glowing Apple logo that seems to reference Siri’s colorful glow. There’s also an interactive element when you view the invite on Apple.com. With a finger (phone or tablet) or a mouse/trackpad pointer (computer), you can move across the logo and watch the colors go from a cool blue to a vivid orange, possibly evoking the Liquid Glass design element in iOS 26, which exhibits light-bending qualities across apps and functions. You can read more theories about what the fall event invite might signify.
The keynote will be held at Apple Park in Cupertino, California. CNET will be covering the announcements live, so be sure to follow along.
Get ready for an awe dropping #AppleEvent on Tuesday, September 9! pic.twitter.com/uAcYp2RLMM
— Tim Cook (@tim_cook) August 26, 2025
How to watch Apple’s iPhone 17 reveal
Technically, Apple has yet to confirm the iPhone 17, but the company’s fall event is where it typically unveils its latest handsets.
You can tune into the iPhone 17 event live by watching the official livestream on the Apple website or via the livestream on Apple’s YouTube channel. Those streams are scheduled to begin at 10 a.m. PT/1 p.m. ET on Sept. 9, 2025. CNET’s reporters will also be on the ground and bringing you all the updates.
What might Apple be cooking up?
Rumors for the upcoming slate of iPhones have been plentiful. Stealing the spotlight is the supposed iPhone 17 Air, which could follow in the footsteps of Samsung’s sleek Galaxy S25 Edge and have a slim profile and lightweight design. The Pro model could get a scratch-resistant antireflective display and an 8x telephoto lens, and the Pro Max could pack a bigger battery. The baseline iPhone 17 could also boast a higher refresh rate. It’s possible that all the phones may include an Apple-developed 5G modem called the C1 chip, which debuted on the iPhone 16E, as well as in-house Wi-Fi chips.
We also expect to learn more about the public rollout of iOS 26 later this fall. The new operating system features a Liquid Glass interface that brings a more transparent, lens-like look to the iPhone and other Apple devices. The Camera app also gets a more minimalistic design, Messages lets you create polls in group chats and a new screening tool can better detect spam texts. You can check out all the features coming to iOS 26.
Watch this: Apple Will Reveal the iPhone 17 Soon. Here’s What We Want
Will there be a Siri overhaul?
What we might not hear as much about is the updated version of Siri that Apple unveiled at its Worldwide Developers Conference last year. The smarter version of the AI assistant has faced repeated delays and may not arrive until next year or even later. But Apple could discuss other Apple Intelligence updates and features arriving on its new devices.
CNET’s reporters will be on the ground on Sept. 9, bringing you all the latest updates and impressions of whatever Apple has in store.