Battle of Gen AI: Google’s Gemini gains ground on its ChatGPT competitor

What you have to know

• A report by Similarweb, a digital information firm, reveals that Google’s Gemini is beginning to acquire vital ground on its competitor, ChatGPT.
• Gemini has reached 21.5% of the site visitors share for Gen AI merchandise, as of early this 12 months, whereas ChatGPT has dropped to 64.5%.
• Earlier in 2025, one of Google’s targets was to assist push Gemini into extra of the market share, and it did so by making some paid options free for all.

In the world of generative AI, there’s quite a bit; nevertheless, information firms are noticing a shift in the place customers are spending their time looking for solutions.

Reported this week by Similarweb on X, generative AI website traffic is slowly shifting, as a not-so-unknown player gains ground. According to the digital data company’s analytics, Google’s Gemini has reached 21.5% of the traffic share as of January 2, 2026. What’s leading the race? OpenAI’s ChatGPT with 64.5% of the traffic share. There’s one clear fact here, per Similarweb’s data: ChatGPT and Gemini are the “top dogs,” one might say, for traffic.