After months of leaks and suggestions from totally different sources about the Galaxy S26 lineup, we’re lastly very near the day when the collection might be unveiled. At the time of writing, simply over 48 hours are left till the Galaxy Unpacked occasion. But in case you had been to ask for my sincere opinion on whether or not I’m actually excited about the upcoming gadgets or not, my reply can be a transparent no. It’s not as a result of we already know all of the specs, however as a result of we all know that not one of the rumored specs are spectacular. That’s although most customers actually sit up for specs in a smartphone.
Specifications over every little thing else
One of our not too long ago printed tales had a poll the place we requested you ways essential smartphone specs are to you. The poll at present has 460 votes, with virtually 50% of the voters saying that they are crucial factor. Despite this clear demand, most smartphone manufacturers as of late are giving the least precedence to specs and as a substitute prioritizing issues that matter little or no to the tip consumer.
Let’s take the upcoming Galaxy S collection for example. None of the rumored options of any mannequin in the S26 lineup would make you assume… that is an improve I’m trying ahead to. It’s the identical boring 5,000 mAh battery capability in the S26 Ultra, virtually similar cameras, and only a slight efficiency improve. In reality, in a separate poll in which we requested whether or not you are going to purchase any of the Galaxy S26 telephones now that the majority of their particulars have already surfaced on-line, greater than 40% of voters mentioned they don’t seem to be going to purchase any of those upcoming S collection telephones.
At least for the Ultra mannequin, there’s the privateness show function that would act as its promoting level, however nothing engaging is rumored to be coming in another variants of the S26 line. If not specs, then what precisely are producers specializing in as of late? It’s in all probability the AI upgrades, which I imagine are doubtless essentially the most marketed options from all manufacturers, no matter whether or not the tip consumer actually even desires them or not.
Take the announcement put up for the Galaxy S25 collection, for instance. AI options similar to writing help, circle to go looking, drawing help, and others have been given excessive precedence all through the web page. Details about upgrades that customers actually sit up for, such because the digicam, battery, show, and extra, have been talked about on the very backside of the web page.
I noticed the same method from Google as effectively in the course of the launch of the Pixel 10 collection. AI options like Magic Cue, Camera Coach, Add Me, and others had been the issues that had been largely mentioned in the Made by Google occasion, and not the specs and the arduous numbers of the Pixel 10 line telephones.
Apple has began giving customers what they need, and it’s time for Samsung to do the identical
iPhone 17 and Galaxy S25 subsequent to one another. | Image by PhoneArena
It’s not that solely Samsung and Google are giving much less precedence to precise specification upgrades in their smartphones. Apple was criticized for a few years for following this method, the place most of its telephones had been virtually much like their respective predecessors in phrases of specs. However, it modified that with the launch of the iPhone 17 collection.
Other smartphone manufacturers like OnePlus and Xiaomi additionally prioritize specs over AI options that may hardly ever be utilized by customers. For occasion, the 165 Hz show, Snapdragon 8 Elite Gen 5 SoC, and its large 7,300 mAh battery are the specs on which the OnePlus 15 is being bought as a substitute of what its AI might do.
It’s excessive time that manufacturers like Samsung begin introducing issues that customers actually need. I’m not saying that AI options and different experience-enhancing parts should not be added or marketed. Instead, there needs to be a steadiness between such additional options and precise specification upgrades. Unfortunately, these extra options are doubtless going to outweigh the precise specification upgrades in the S26 lineup.
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