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    Developer says its app can spot counterfeits and fakes using a smartphone camera

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    Developer says its app can spot counterfeits and fakes using a smartphone camera
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    Counterfeit and knock-off merchandise can affect you in some ways. Suppose the pharmacy you get your medicine from by chance buys knock-off or counterfeit stock. Would you actually need to be driving in a automotive that has faux brake pads that had been bought by the physique store you utilize? App developer Alitheon has created FeaturePrint, an AI-based app that can spot counterfeits, fakes, and knock-offs by taking a single picture. And the app works with a huge number of merchandise.

    As the developer says on its web site (by way of PetaPixel), “Pick up a automotive brake pad, a circuit board, a bar of valuable steel, or your collectable baseball card. Are you positive it’s what you suppose it’s? Is it what it must be? What is the consequence if it is not? Eliminate these questions and keep away from the doubt. Be FeaturePrint positive!” With world counterfeits now a $2.3 trillion “business,” the FeaturePrint app makes use of a picture and software program to determine the digital footprint on each merchandise.

    Imagine using an app and a picture to confirm the authenticity of various objects

    Alitheon writes, “Using a picture, our FeaturePrint Optical AI software program ‘sees’ and converts the minute floor particulars of bodily objects into a distinctive mathematical identification. From gears and circuit boards to watches and collectables, no two objects are precisely the identical, though they might have simply come out of the identical manufacturing line.”

    Even although the app makes use of your telephone’s camera, FeaturePrint isn’t a picture. “It is a set of numbers characterizing the distinctive options of an object. Features frequent to comparable objects are rejected, and solely the knowledge that makes this object distinctive is preserved.” A FeaturePrint confirms a specific object, not the sort of object it’s. For instance, the app may affirm a sure Intel Core i9 processor, not the category of all Intel Core i9 processors.

    The app replaces barcodes, QR codes, or RFID tags that can fall off, get coated up, or get counterfeited. The FeaturePrint app isn’t out there from a smartphone app storefront. The app is for companies and if you happen to characterize a firm that wants what FeaturePrint supplies, you have to to get in contact with Alitheon by filling out their contact type. Pricing isn’t talked about on the web site.

    The app is utilized by the London Bullion Market Association to determine and authenticate gold bars

    The app is presently utilized by the London Bullion Market Association to determine and authenticate the gold bars it receives to guarantee that they’re authentic and usually are not from an unlawful supply. “We applaud LBMA and its members as collectively we work to safe the world’s gold and valuable metals reserves and provide chains,” mentioned Roei Ganzarski, CEO at Alitheon. “Companies and shoppers are used to having knowledge at their fingertips. Now they can make sure the gold bar or gold product they’re shopping for is genuine, ethically sourced, and authorized, from a easy picture taken on their telephone.”

    As Alitheon says, “Alitheon’s FeaturePrint optical AI expertise securely hyperlinks the bodily and digital worlds. A FeaturePrint is a digital illustration of the inherent random options distinctive to an object that come up from the thing’s creation. FeaturePrinting permits excessive confidence distinguishing of particular person objects out of hundreds of thousands of comparable and so-called “equivalent” objects.”

    As the developer factors out, “Each FeaturePrint is exclusive, even between objects which have been made to be equivalent and manufactured in the identical method, and thus seem equivalent to the human eye. It is to a strong object what a fingerprint is to a individual, however with vastly extra element and related to vastly greater recognition and authentication confidence. Of the plethora of assorted objects, now we have FeaturePrinted and recognized, now we have by no means made a high-confidence mistake.”

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